Do you know that writing a good blog post or quality content is very important to gain a higher ranking on Google? Not only this, but a good blog post is also essential if you want more leads and conversion from your blog or website.
Writing a good blog post makes sure that the reader engages with your content and will have a higher chance to convert and generate a sale for you.
But do you know how to write engaging and powerful content that creates a positive impact on your reader’s mind?
Well, here I will explain to you the perfect recipe for writing a wonderful content that can easily rank high on Google.
How to write a good and engaging blog post
Writing an engaging and quality content is not a very easy task but it’s also not rocket science.
However, there are some things you need to pay attention to create a quality post.
Only choosing the perfect words and providing nice information is not enough for a perfect blog post. You are also required to put it in a nice way so that the reader can feel comfortable reading your post.
Here are some steps you should follow to create a quality blog post.
Step 1 – Choose an Interesting Topic
This is the very 1st but an important step for writing a nice blog post. You should be able to understand what the readers want from you and then choose the topic carefully.
Choosing the right topic related to your niche will satisfy your readers. This will increase your site’s page views and session duration and will decrease the bounce rate.
These are some very important metrics that directly affect your site’s ranking on Google. So choosing a good topic will positively impact your blog’s ranking on Google.
Step 2 – Do a Proper Topic Research
The next step after choosing a topic is to do proper research around it. A well-researched article is the foundation to create quality and engaging content.
Try to find every query related to your chosen topic and find their answers. You need to make sure that the reader is able to get the most out of your content about that particular topic.
The best way to ensure this is to check your competitors on what they have covered related to that topic.
Putting it simply – Add as much value as you can!
Step 3 – Prepare The Content Outline
Preparing the content outline is the next important step after doing the topic research.
If you don’t know what a content outline is, let me explain it to you.
Content outline is the way to write any content properly. This includes how you cover the different sections of a topic in a properly arranged way.
That means, what you should cover at the beginning and what at the last of the content. This way, you ensure that the reader understands the content in a planned way where he gets the flow of information as he should.
Step 4 – Start Drafting Your Content
Now you can start writing your content. If you are a WordPress user, you should directly start writing on the WordPress editor (Classic or block editor).
This saves your precious time that you can use for more productive works. But you can also use other tools like Google docs or Microsoft word where you can draft your content and then copy-paste the same on your WordPress editor.
Step 5 – Make A Great Opening
You need to make a nice opening if you want to make a user stay on your page.
You need to add something at the beginning of the content that generates curiosity and interest about the topic. For example, you can start the content with some questions that you are going to answer in your post.
You can also add some unique thing which your readers will get to know only in your post and nowhere else.
Step 6- Add shorter paragraphs and add subheadings
Adding shorter paragraphs increases the readability score. This makes the post easier to read for the users.
For example – You can see that I am not using long paragraphs in this post just because I want this post to be easier for you to read.
You should also divide your content in small parts by using subheadings in your content wherever applicable. This makes the content easier to understand.
Step 7 – Use bullet points
Bullet points are like short headlines which you can use to write important information in your article. If you have to explain some things that are to be followed stepwise, you must use bullet points.
For example, if you are writing about any food recipe, using bullet points will be highly beneficial for you. Users will engage more with those posts that use bullet points instead of those that don’t.
Also, use of bullet points works as an added advantage in Google search where your post can rank higher and can appear in the featured snippet.
Step 8 – Use Images
The last but very important point in order to write a good blog post is to use attractive images in your content.
Human brain processes and likes visual content a lot more compared to text.
If you use relevant and attractive images in your post, users will engage more with your post and it will also help you to gain a higher ranking in the search engines.
You should use Canva to design attractive images to use in your blog post. It’s a freemium tool that let you design attractive images according to your requirements.
Make sure that your images are not blurry and irrelevant. They should be of high quality with proper design to attract user’s attention.
This was my personal “how to write a good blog post” guide. Following the above-mentioned steps will not only make your post attractive to read but can also help you to increase your SEO score and gain top ranking in search engines.
If you liked this post, please share it with your friends and family who are interested in blogging so that they can get some value from it. This will also encourage me to write more valuable posts like this.
Also, do share your feedback on this and comment if you have any queries or suggestions.